Employer Branding: We need a contingency plan


As many others before me have noted, the modern workforce is changing more rapidly than ever. Chief among these changes is the rise of the contingent worker. In the UK, where I am based, we have the highest number of temporary workers’ in Europe, with more than 1.2 million agency workers and more than 600,000 on zero-hour contracts.

More than half of all new jobs created in the European Union since 2010 have been through temporary contracts. Certainly an upward growth trend in temporary workers across France, Netherlands, Italy and other European countries in 2016. Germany, for instance, saw a 22% increase in the number of temporary workers in the last 5 years.

Talent acquisition specialists have already begun adapting to this new reality, with increasing numbers of Managed Service Program (MSP) and Recruitment Process Outsourcing (RPO) providers and their clients moving from silos to a “total talent” approach. Organizations that follow this model take a more holistic view of talent acquisition, applying the same rigor and expertise to the business of recruiting contingent workers as they do with that of attracting and engaging permanent employees.

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Author: Marisa Kacary