Pontoon has delivered the end-to-end RXO service for our client in North America since 2017. During this time, we have grown their talent acquisition process into a centralised strategy with +4000 hires. In 2020, Pontoon assumed the responsibility for the recruitment delivery for our customer retail function. We were tasked with hiring over 450 people to operate four new stores across four metropolitan locations that would be the customer’s flagship retail sites. Each retail location brought a set of new opportunities to develop a unique and customised strategy.
Pontoon put together an end-to-end recruitment strategy that started with a deep dive into the market dynamics. We utilised our Analytics suite to determine the demographics of hiring locations and how the competition faired in the local markets. We studied the market to understand how we would need to attract and engage candidates in key markets where there were numerous competitors. In the pandemic market conditions, there were other local retailers that were closing stores, which meant there would be available talent with similar experience and backgrounds who would be ideal for the roles at our customer’s locations. Our experts designed a robust sourcing strategy that combined media and grassroots outreach.
Pontoon’s sourcing efforts led to large-scale hiring events that brought in qualified candidates to be interviewed by hiring managers on-site, which expedited hiring decisions. For one such event, we generated over 100 applications resulting in 62 attendees. Our experts scheduled 47 interviews that led to 28 hires, which was 2 more than the original hiring goal. Through our focus on equity, inclusion and diversity, we delivered a 40% diverse applicant pool with 36% diverse hires.