Reimagine Now: Social Media’s Impact on Talent Acquisition and Company Culture

Episode 3: Social media and your workforce

In episode three of Pontoon’s Reimagine Now podcast, Shannon Robertson, Director of Strategic Insights at Pontoon and host of the podcast, speaks with Brandon Mina, CEO of BrandPilot AI, and Vanessa Garro-Peeters, Vice President of Customer and Partner Success. Shannon, Vanessa, and Brandon discuss the impact of influencer marketing on talent acquisition and recruitment. They highlight how companies leverage social media platforms to curate their public personas to attract top talent.

Navigating talent acquisition through Social Media

By partnering with influencers, companies showcase their authenticity and create a sense of belonging for potential employees. Shannon, Vanessa, and Brandon share how companies should navigate talent acquisition and company culture in today’s social media era. 

“Ultimately, we’re seeing a strategic shift where recruitment is synonymous with brand building. Companies are curating their public personas on social platforms, ensuring that their mission and culture resonate with a much broader audience. And this isn’t just about tapping into a talent pool. It’s really about creating an aspirational brand that top talent naturally gravitates towards.” –Brandon Mina

Explore the key points from the conversation, including:

• Influencer marketing is reshaping talent acquisition and recruitment by creating aspirational brands that attract top talent.
• Companies can use influencers to showcase their authenticity and create a sense of belonging for potential employees.
• Influencer marketing transforms traditional onboarding and training processes, making them more interactive and relatable.
• Influencer marketing plays a crucial role in promoting diversity, equity, and inclusion within organisations.
• Companies must navigate ethical considerations and ensure transparency when working with influencers.

“Social media has done a phenomenal job at giving a voice to minority groups that otherwise wouldn’t be seen or heard. I think that there is visibility for companies. So it’s not just we say that we have a mission, let’s see it. Let’s see the people who are representing your company and so they have to fulfill those mission statements.” –Vanessa Garro-Peeters

Tune in to watch the full conversation with Brandon and Vanessa to gain deeper insights into the role social media plays in driving talent acquisition and company culture!

To listen wherever you get your podcasts click here.

To download the full transcript, click here.

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