How we coordinated a digital sourcing campaign for a seasonal hiring event

How we coordinated a digital sourcing campaign for a seasonal hiring event


A case of localised temp talent shortages

Our customer, a leading manufacturer of food products, was seeking to fill 25 seasonal guest service associate positions in one of their US locations. This location had struggled to find suitable candidates for temporary positions in the past. To mitigate the risk of talent shortages, we leveraged Pontoon’s Global Delivery Network (GDN) to implement a cost-effective digital sourcing campaign. The campaign’s results exceeded our customer’s hiring goals.

The challenge

Hiring seasonal workers in a difficult location

The customer was hiring for seasonal roles in a location that, historically, had difficulties attracting qualified candidates for part-time and temporary retail positions. Without the support of Pontoon’s Global Delivery Network, the client’s chances of success in that US location would be slim.

How we helped

A cost-effective digital campaign

The client hosted an onsite hiring event to attract talent. It was a challenging location, and to ensure good candidate attendance, we designed a fast and cost-effective digital sourcing campaign.

To fill the client’s openings quickly in preparation for the season, we activated the digital recruitment marketing teams that are an intrinsic part of Pontoon’s Global Delivery Network.

Our experts designed targeted Spotify ads to inform candidates in the area about the upcoming hiring event. In just two weeks, the Spotify campaign reached over 14,500 unique users.

In addition, we identified relevant candidates with retail experience and contacted them in the CRM pipeline, sending out 3,900 email reminders in total. We also created and distributed an affordable sponsored Facebook post that generated 290 clicks.

Pontoon’s digital recruitment marketing team designed all campaign materials in alignment with client branding and EVP.


Outperforming recruiting expectations

We exceeded the customer’s expectations by 44%, hiring not 25 but 36 seasonal guest service associates. The total sourcing spend was $350 – less than $10 per hire.


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